So the speculation of will she or won’t she is over.  Now we can move onto will she succeed or won’t she.  Although the media outlets have been reporting it for days, it is finally official.  That is if you can believe her own words from her twitter, “I will see you all in indycar and nascar!!!! #7 go daddy car with jr motorsports.”  Talk about a power couple, Danica Patrick and Dale Earnhardt Jr.  As far as marketing power goes anyhow; maybe not so much for on track results though.

As afan of motorsports that transcend NASCAR, I wish she didn’t have to make this move.  However, for the Danica brand, she probably had to.  You have to make hay while the sun shines they say, and in the current state of American motorsports, the sun shines brightest in NASCAR.  There is definitely a risk involved.  She needs to produce at least mediocre results quickly and there is a laundry list of very accomplished open wheel drivers who have not been able to make the transition.